Doctors Foster and Smith On Target With Retail Distribution

Pet supplies cataloger Doctors Foster and Smith is rolling into the retail channel in a big way: The company will begin selling its products in nearly 900 Target stores nationwide next week.

Select Target stores will start offering the cataloger’s dry and canned dog foods, some dog beds, and certain furniture throws on July 15. “Target was interested in our products and approached us about that,” says Gordon Magee, Internet marketing and analysis manager for Doctors Foster and Smith.

At the same time, the Rhinelander, WI-based cataloger had been looking for a retail partner to share its vision on veterinarian-recommended and formulated products. “We think it’s a good fit with Target,” Magee says. “We’ve been working on this a number of months.”

Doctors Foster and Smith specializes in veterinarian-recommended and formulated products, including food, nutritional supplements, training aids, pet care and grooming goods. With 898 of Target’s 1,500 stores nationwide stocked with selected items from Doctors Foster and Smith, Magee says if all goes well even more of those stores could enter into the arrangement.

Is the Target deal a start for further retail expansion for the cataloger? “We’re working on some things,” Magee says. “People should look for more down the line, but we can’t be more specific at this point.”

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.