Don’t miss the Catalog Power Forum

CATALOG AGE and the Direct Marketing Association are joining forces to present the first Catalog Power Forum on June 5, from 3:45pm to 5:00 pm, at the Annual Catalog Conference in Boston.

A panel of top marketers–Jules Sylbert, executive vice president of Brylane; Fred Young, chairman/CEO of Black Box; Michael Sherman, president of Fingerhut; George Ittner, president/CEO of Newport News; and Lee Lorenzen, president/CEO of Altura International/–will share their philosophies on customer acquisition, multichannel integration, and other industry challenges in a freewheeling discussion. The forum, subtitled “Striving to Thrive,” will be co-moderated by Sherry Chiger, editorial director of CATALOG AGE, and Bill Dean, president of W.A. Dean & Associates.

Attendees of the Power Forum will also receive advanced excerpts from the DMA’s upcoming 2001 State of the Catalog Industry Report and data compiled from CATALOG AGE’s Benchmark Reports. For more information about the Catalog Power Forum or the Annual Catalog Conference, call 212-790-1500.

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