Dreams, Inc. and Sportswear, Inc. Join Forces to Launch Customized Merchandising Solutions

PLANTATION, Fla.–(BUSINESS WIRE)–Dreams, Inc. (NYSE Amex:DRJ), a technology driven, vertically integrated, multi-channel retailer focused on the sports licensed products industry, announced that it has partnered with Sportswear, Inc., an e-commerce solutions provider to consumer brands, retailers and media properties. The alliance will provide customized high school merchandise via the FansEdge.com website. The new partnership will incorporate the Sportswear, Inc. dynamic, customization technology into the FansEdge.com shopping experience. FansEdge.com customers will have access to t-shirts, sweatshirts, caps and skins featuring their favorite elementary, middle school and high school. Each item can be customized with hundreds of design and activity options. Shoppers can also customize each item with graduation year, player number and their name.

“We are excited to partner with Sportswear, Inc. to deliver fully customizable products for more than 130,000 elementary, middle and high school institutions,” said Kevin Bates, Dreams Retail President and FansEdge Founder. “The elementary, middle and high school market for sports fans has traditionally been underserved and we believe that this unique product offering will serve to remedy that. The customizable nature of these products adds an exciting new technology to the Dreams Retail portfolio.”

This partnership marks the first alliance for Dreams with an independent e-commerce retailer. It follows on the heels of other high profile ventures with numerous NBA teams, NFL teams and major colleges.

“We’re excited to join forces with one of the leading e-commerce companies in the sports apparel market. The combination of our proprietary customization technology and Dreams e-commerce experience was a natural fit,” says Jim Loughlin, Strategic Development Manager of Sportswear, Inc. “Customization of sports apparel is one of the hottest trends in the market. By joining with FansEdge, together we can bring sports fans in the high school marketplace a unique, one-of-kind merchandise solution not currently available in the marketplace.”

Sportswear, Inc. provides access to its extensive product catalog including targeted merchandising and dynamic imaging, eco-friendly fulfillment and logistics, and on-demand manufacturing.