Bellevue, WA–Online health and beauty products marketer Drugstore.com has jumped into the print catalog market. The company is launching a 30-page catalog titled Specialty Shops, which is also the name of a subsection of the Website. Specialty Shops sells products in four categories: Relax & Indulge, Healthy Living, Be Beautiful, and For Those You Love.
The book’s circulation is 1.8 million, with 650,000 in the mail and. the remaining catalogs expected to go out this week as package insert in more than 1 million Amazon.com and Drugstore.com customer orders. The company plans to mail a holiday catalog the first week of November.