Hoping to raise as much as $57.5 million, modern furnishings and accessories marketer Design Within Reach on March 24 filed papers for an initial public offering. In its registration statement with the Securities and Exchange Commission, the San Francisco-based company is seeking to have its stock listed on the Nasdaq National Market under the symbol “DWRI.” The offering is being underwritten by CIBC World Markets, William Blair & Co. and SG Cowen.

Founded in 1998 by Robert Forbes Jr., DWR has been run by CEO Wayne Badovinus—a veteran of Williams-Sonoma and Eddie Bauer—since 2000. According to its SEC filing, company sales for the year ended Dec. 27 were $81.1 million, up more than 40% from $57.3 million reported in 2002. DWR’s earnings last year were $2.96 million, compared with $2.2 million in 2002. The company said it plans to use part of the IPO money to finance the opening of additional studios and to repay its current bank credit facility.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.