E-commerce Stumbled on Black Friday

The Keynote E-Commerce Transaction Performance Index, which surveys major online shopping Websites, shows that from 9 a.m. to noon on Nov. 28–aka Black Friday, the day after Thanksgiving–online shoppers were able to complete transactions just 80% of the time. In other words, one in five transactions that consumers attempted to complete failed.

Overall, 89.1% of transactions conducted that day, from 5 a.m. to 8 p.m., were able to be completed. By comparison, on the day before Thanksgiving, 98.4% transactions were able to be completed.

The survey’s sponsor, San Mateo, CA-based Web performance measurement and management services firm Keynote Systems, concludes that Websites by and large weren’t adequately prepared to deal with the level of increased online shopping for Black Friday.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.