Eastwood Company Takes DIY to New Levels

Mar 25, 2014 5:33 PM  By

The Eastwood Company is redefining retail and taking DIY to new levels for customers shopping its new store in Alsip, IL, which opens on April 3. The company sais the store puts a twist on traditional retail with an experiential format unlike any other in the automotive space, and that visitors to the store will encounter a truly unique experience.

In a market where products are typically hanging on shelves, Eastwood’s retail experience brings the garage-environment directly to shoppers. The experience educates customers with hands on workshops, how-to videos, interactive product displays, media lounge and the opportunity to try products before making a purchase.

“A visit to the store is literally that of a toy store for car guys,” stated Nick Capinski, Sr Content Marketing Manager at Eastwood. “If you’ve ever wanted to learn how to use an English wheel or maybe a TIG welder, we’re hosting classes that share the information needed to succeed with the tool, plus allowing students to get hands on usage. Visitors can even bring in their project for expert advice.”

“After reviewing local market data, we determined Chicago would be a great location to open this truly unique retail experience,” said Brian Huck, Eastwood’s vice president of marketing and sales. “Chicago’s strong density of automotive enthusiasts and central location were key factors in our decision to open in Alsip.”

Founded in hobbyist Curt Strohacker’s home garage in 1978, Eastwood has prided itself, since day one, on offering the right products and knowledge to allow DIY hobbyists to achieve great results. The company’s tagline “Do the Job Right”, is a message that Eastwood drives home through its catalog, website and retail experience.

Eastwood markets unique tools and supplies for repair, restoration, and modification of cars, trucks and motorcycles, as well as for home and garage DIYers.