Easy Returns Draw Repeat Sales

Dec 17, 2003 10:30 PM  By

Retailers—including catalogers and Web merchants—are more likely to retain customers when they make returns easy and efficient, according to a survey from Newgistics conducted by Harris Interactive. Ninety percent of respondents said that a convenient return policy and process makes them more likely to make a purchase from a marketer. What’s more, 95% of respondents said they are very likely or somewhat likely to shop with an online merchant or cataloger again if the returns process is convenient.