Retailers—including catalogers and Web merchants—are more likely to retain customers when they make returns easy and efficient, according to a survey from Newgistics conducted by Harris Interactive. Ninety percent of respondents said that a convenient return policy and process makes them more likely to make a purchase from a marketer. What’s more, 95% of respondents said they are very likely or somewhat likely to shop with an online merchant or cataloger again if the returns process is convenient.
Easy Returns Draw Repeat Sales
Dec 17, 2003 10:30 PM By MCM staff