eBay Enterprise and Innotrac Rebrand as Radial

radial_logo_h_rgb_300-95The recently-merged eBay Enterprise and Innotrac has rebranded itself as Radial.

Last November, Sterling Partners, which already owned eBay Enterprise, announced the acquisition of Innotrac’s operations team, with the intent of making it one of the world’s leading independent omnichannel commerce providers.

Headquartered in King of Prussia, PA, Radial leverages a global network of technology professionals to deliver and service cloud-based commerce platforms for leading retailers and brands. It also operates more than two dozen distribution centers and six call centers in the United States, Canada and Europe, and employs more than 7,000 people globally.

Radial’s global platform combines decades of extensive operations experience with its technology platform to deliver retailers’ promises to their customers. Omnichannel merchants such as DSW, GameStop, Shoe Carnival and Destination XL currently use Radial’s omnichannel solutions to enable a unified brand experience for their customers no matter how or where they’re buying.

Radial brings together best-of-breed technologies and services in one market-leading platform to offer speed and efficiency to retailers’ omnichannel commerce requirements, including global commerce platform as a service, tech-enabled fulfillment and operations, payments, tax and fraud offerings; and full customer care services.

Retailers at the cutting edge of delivery, packaging, returns, customer experience and innovation were honored at the 2nd annual Excellence in Customer Experience Awards, which were sponsored by Radial and held April 14 at the Duke Energy Convention Center in Cincinnati OH as part of Multichannel Merchant’s Operations Summit 2016. The awards recognize companies that consistently deliver a great customer experience from the initial order to the return.

The awards finalists and winners for five of the six categories were determined by SmartHub, Radial’s extensive benchmarking study of the ecommerce industry. SmartHub places test orders and tracks performance; the data collected from these orders were used to identify the top performers in five of the award categories.

“Omnichannel retailing requires an increasingly complex operation to handle a wide range of order, fulfillment and delivery options. And it is not enough to just ‘get it right,'” said Leslie Bacon, Group Publisher, Chief Marketer Network. “Every touch is an opportunity to impress — or even delight — customers and keep them coming back for more.”

The winners by category were:

• Customer Experience Leader: Bonobos
• Best Customer Returns: Nordstrom
• Best Packaging: Bath & Body Works
• Best Shipping and Delivery Experience: Apple
• Excellence in Brand Communication: Levi Strauss
• Retail Innovator of the Year: Ulta Beauty

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