to Sell Assets to Fry’s Electronics

Menlo Park, CA—Remember when software marketer (nee Egghead) was a cataloger/retailer with a nationwide chain of stores? Then in the late 1990s it closed its stores, folded its print book (except for sales mailings that functioned as online-traffic drivers), and repositioned itself as an Internet pure-play. Now, in the latest, and perhaps last, leg of the company’s journey, has agreed to sell its assets to San Jose, CA-based electronics retailer Fry’s Electronics, pending approval of a Chapter 11 bankruptcy proceeding.

Per the agreement, will continue to operate its business under bankruptcy court supervision until the sale closes, after which Fry is expected to operate the Website. Approximately two-thirds of’s employees have been laid off. Assets of not acquired by Fry’s will likely be sold under court supervision. The transaction is expected to close by then end of September.

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