Elle.com partners with Saks

b>Elle.com, the companion Website of women’s fashion magazine “Elle,” has partnered with Saks Fifth Avenue Enterprises to launch Elle Shop as part of its redesign. Previously a content-only site, Elle.com now enables visitors to buy items from Saks.com. Elle.com editors select new merchandise each week.

Saks handles the inventory, order processing, and fulfillment, says Elle.com vice president/general manager Carol Smith. Elle.com may eventually expand the Elle Shop by adding other retailers and interesting boutiques, Smith adds. To promote the launch of the Elle Shop, the Website is sponsoring a $2,500 gift certificate giveaway contest through Feb. 28.

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