Building on its online Birthday Club reminder service, Denver-based eToys has launched a 68-page catalog of children’s party supplies.
The Birthday Catalog mailed to an undisclosed number of customers and prospects, says spokesperson Sheliah Gilliland. “It’s really a natural extension for us,” she says, since aside from Christmas purchases, the majority of sales made at eToys are birthday-related.
The catalog includes invitations, decorations, and novelties for more than 30 party themes, along with gift ideas for each theme, such as a Curious George Tickle ‘N Giggle doll and the Batman Deluxe Powerwing Laptop. Other party themes include Star Wars, Power Rangers, Disney Princesses, and SpongeBob SquarePants.
In addition to its flagship Website and catalog, eToys owns My Twinn, a print and online cataloger of personalized dolls.