Expect a Bath & Body Works Catalog Next Year

Columbus, OH-based Limited Brands, the parent of women’s apparel merchant Victoria’s Secret, termed its first-quarter results “disappointing.” How disappointing? Try a 76% decline in net income, to $23.1 million for the quarter ended April 30, compared with $96.6 million last year. Companywide net sales fell less significantly, to $1.975 billion from $1.978 billion a year ago. Comparable store sales fell 5%.

Hoping to reverse the downward trend, the company said in its quarterly discussion of financials that it hoped to have the Website for its Bath & Body Works retail chain transactional by October in anticipation of the holiday season. According to a spokesperson, the current Bath & Body Works Website, which is informational only, garners more than 7 million hits annually. Limited Brands then went to say it hopefully would roll out a print catalog for the personal-products brand sometime in 2.006

Speaking of print, sales at Victoria’s Secret Direct, which consists of the print and online catalogs, increased 10%. And operating income for the division increased “significantly” thanks to sales of bras, swimwear, and knit and woven tops. Limited Brands’ other properties include apparel retail chain Express.

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Expect a Bath & Body Works Catalog Next Year

Columbus, OH-based Limited Brands, the parent of women’s apparel merchant Victoria’s Secret, termed its first-quarter results “disappointing.” How disappointing? Try a 76% decline in net income, to $23.1 million for the quarter ended April 30, compared with $96.6 million last year.

Companywide net sales fell less significantly, to $1.975 billion from $1.978 billion a year ago. Comparable store sales fell 5%.

Hoping to reverse the downward trend, the company said in its quarterly discussion of financials that it hoped to have the Website for its Bath & Body Works retail chain transactional by October in anticipation of the holiday season. According to a spokesperson, the current Bath & Body Works Website, which is informational only, garners more than 7 million hits annually. Limited Brands then went to say it hopefully would roll out a print catalog for the personal-products brand sometime in 2.006

Speaking of print, sales at Victoria’s Secret Direct, which consists of the print and online catalogs, increased 10%. And operating income for the division increased “significantly” thanks to sales of bras, swimwear, and knit and woven tops. Limited Brands’ other properties include apparel retail chain Express.

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The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.