Fab.com Plans to Eliminate Over 100 Jobs By End of 2013

Content Manager

Fab.com announced its plans this week to centralize operations from Europe to its New York City headquarters, according to a recent blog post  written by CEO and founder Jason Goldberg.

The centralization of operations will result in the elimination of more than 100 positions in the company’s Berlin, Germany office by the end of 2013, according to Goldberg.

According to Goldberg, Fab plans to consolidate much of its marketing, merchandising and operation teams into a single global team in New York.

More than 30 people in the Berlin office are being asked to move to New York.  Local customer service, returns, shipping, logistics, finance, IT and HR positions will remain in Europe at the company’s Berlin and Eindhoven offices, according to Goldberg.

“Fab remains 100% committed to the European market and the Fab Berlin office will continue to support our growing EU presence with a more tightly focused team in place,” said Goldberg.

According to Goldberg,  Fab customers will not see a disruption in service as a result of this change.  Earlier this year, the company announced they are revolving their business model from flash sales to being a comprehensive online lifestyle shop.

“The nature of the flash sales coming and going daily required us to build up large teams in both locations doing much of the same thing, said Goldberg.

According to Goldberg, Fab is building a scalable model that will allow them to sell the same products simultaneously everywhere around the globe while giving customers complete confidence in their purchases.

“That was hard to do with flash sales as products would come and go from Fab daily; the nature of flash sales dictates that products are not kept in inventory and are thus very difficult to ship fast and for free,” said Goldberg.


Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.