Fair Indigo Launches Two New Lines

Apparel and accessories merchant Fair Indigo is further promoting its socially conscious message this fall with the introduction of two product lines.

Fair Indigo’s new organic cotton denim collection includes jeans, jackets, and skirts. The multichannel merchant’s cofounder Elizabeth Ragone said in a statement that company hopes the combination of fair trade manufacturing principals and organic cotton product will broaden its consumer base by appealing to a larger market.

The company is also unveiling handcrafted jewelry created by disabled artisans in Peru. The San Luis-based Anonymous Angels cooperative is the primary source for Fair Indigo’s jewelry and accessories line, which is made with sterling silver, natural stones, and an assortment of metals.

The organic cotton denim line and the Peruvian jewelry collection debut in Fair Indigo’s fall catalog.

Launched a year ago by several former Lands’ End executives, Middleton, WI-based Fair Indigo’s goal is to sell product only made by manufacturers that participate in fair trade and pay fair wages to those who create the product.

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