Financial Reports: Alloy, Blyth

Sales, Net Loss Up at Alloy First-quarter revenue at teen products cataloger and marketing services company Alloy (Nasdaq: ALOY) increased 27%. But that wasn’t enough to keep the New York-based company’s net loss from swelling.

For the three months ended April 30, Alloy lost $9.2 million on revenue of $87.7 million. For the first quarter of fiscal 2003, the company had lost $388,000 on revenue of $69.4 million. Merchandise revenue from the company’s catalogs, stores, and Websites, which include Delia’s, Dan’s Competition, and CCS, rose 48%, to $44.3 million from $30.0 million. Sales from the Delia’s apparel business, purchased during the past year, accounted for most of the increase, offsetting declines from the Alloy catalog.

1Q Sales Up at Blyth Greenwich, CT-based manufacturer/marketer Blyth (NYSE: BTH) reported a 15% boost in first-quarter net sales, thanks largely to its April 2003 acquisition of gifts cataloger Miles Kimball and its December purchase of fellow mailer Walter Drake.

For the three months ended April 30, total net sales were $359.0 million. Sales from the Miles Kimball and Walter Drake businesses totaled $41.4 million. The direct division posted an operating loss of $1.1 million, reflecting the seasonal nature of its business and costs associated with the integration of Walter Drake’s operations into those of Miles Kimball. Overall company net earnings for the quarter were $17.7 million, 10% lower than last year’s first-quarter income of $19.6 million.

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