Fingerhut Launches Jewelry Continuity Program

(Direct Newsline) On Nov. 1, Fingerhut Direct mailed two 100,000-piece efforts for a jewelry continuity program. A third effort, also consisting of 100,000 pieces promoting Lady Sterling Jewelry, will be incorporated into Fingerhut remittance envelopes starting in mid-November. Each promotion offers a free first shipment, with only shipping and handling costs required. Holsted Marketing, a direct mail program manager, is coordinating all aspects of the campaign, from advertising creation and production to customer service and order fulfillment.

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