FIRING BACK: High-flying emporium

If you are stuck on an airplane and decide to pass the time shopping with an inflight catalog, make sure you read the entire book carefully. The High Street Emporium catalog from SkyMall, for one, sells the Carpad, a branded vinyl garage floor covering, from two different companies at two different prices.

The item first appears in the 360 South gifts catalog section, with a price tag of $159.95 for a standard-size car mat. But just nine pages later, in the Alsto’s Handy Helpers section of High Street Emporium, readers will find the same mat – at a considerable savings. A standard-size Carpad will run you only $129.95 in the Alsto’s section. Oops.

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