FOCUS: BABY PRODUCTS – the natural baby catalog

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)

a friend of The Cybercritic’s who was intent on raising a child whose lips would never touch sugar and whose skin would never brush against synthetic fibers used to rave about The Natural Baby Catalog, which sells clothes and bedding made of cotton and organic fibers, along with homeopathic health products, wooden toys, and the like.

While it’s easy enough to fall in love with the extensive product line, the Website itself is like the proverbial blind date with a great personality. In short, it’s ugly, particularly the amateurish home page. Although there’s a Natural Baby logo on top, the Kids Stuff logo on the side leads to an identity crisis. In actuality, Kids Stuff is the parent company of Natural Baby and its sister catalogs, Perfectly Safe, Healthy Feet, and Jeannie’s Kids Club, but that’s not explained anywhere I could see.

The navigation is pretty straightforward, at least, as is the search engine. And on the bottom of every page is a link inviting you to subscribe to an e-newsletter. But when you click on a picture to see it enlarged, it takes a lo-o-o-ong time to download. And even then, the detail ain’t great.

Worst of all, the site’s not fun. You’re hard-pressed to find pictures of babies, and while the copy explains why you’re better off buying toys made of organic cloth rather than polyester, it doesn’t make the prospect sound too appealing.

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FOCUS: BABY PRODUCTS – the natural baby catalog

Reviewed Jan. 25, 1:15 p.m., Explorer 5.0 (store.yahoo.com/naturalbaby/naturalbaby.html)

a friend of The Cybercritic’s who was intent on raising a child whose lips would never touch sugar and whose skin would never brush against synthetic fibers used to rave about The Natural Baby Catalog, which sells clothes and bedding made of cotton and organic fibers, along with homeopathic health products, wooden toys, and the like.

While it’s easy enough to fall in love with the extensive product line, the Website itself is like the proverbial blind date with a great personality. In short, it’s ugly, particularly the amateurish home page. Although there’s a Natural Baby logo on top, the Kids Stuff logo on the side leads to an identity crisis. In actuality, Kids Stuff is the parent company of Natural Baby and its sister catalogs, Perfectly Safe, Healthy Feet, and Jeannie’s Kids Club, but that’s not explained anywhere I could see.

The navigation is pretty straightforward, at least, as is the search engine. And on the bottom of every page is a link inviting you to subscribe to an e-newsletter. But when you click on a picture to see it enlarged, it takes a lo-o-o-ong time to download. And even then, the detail ain’t great.

Worst of all, the site’s not fun. You’re hard-pressed to find pictures of babies, and while the copy explains why you’re better off buying toys made of organic cloth rather than polyester, it doesn’t make the prospect sound too appealing.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.