international male With its flurry of icons and photos of buff male models wearing next to nothing, there’s no mistaking that you’ve arrived on the Website of International Male, the catalog of sassy, body-conscious men’s apparel.
The mantra for the Website workers at International Male must be “have fun.” When you click on “shoes,” for example, a moving “conveyor” simulates a runway effect. To view a wide selection of men’s dress shoes, you can move this runway to the left or to the right simply by moving your mouse accordingly. And the site manages to get the user involved in many aspects. By clicking on the “So you wanna be a male model” icon, you can find out how you can become an International Male model.
Navigation is simple, with pull-down menus along the side that let you choose from subcategories within the product categories. For instance, a click on the “underwear” icon gives the customer multiple choices, including “thong,” “buns,” and “boxer.” Icons serve as navigation tools too: When I click on a picture of leather pants (hey, the Cybercritic likes to be fabulous too), I’m presented with a bevy of photos featuring several brooding, leather-clad models. And the product names, such as “Stairway to Heaven,” “Tough Guy,” and the Cybercritic’s favorite, “Fire Island” (for a pair of leather pants), establish a provocative mood.
And not only does International Male inform the user about the secure socket layer (SSL) connections, the site gives customers a URL address to dismantle the cookies, so host systems can’t distinguish where the user has been surfing.