Follow the Leaders: Richard Sexton

Content Manager

RichardSextonNAME: Richard Sexton
COMPANY: Carolina Rustica
JOB TITLE: President

Here’s how social media helps me in my everyday life: Pretty sure I could not exist without social media…it delivers curated content that I can access anytime across any device….when I want it.

Here’s how social media helps my business grow: By far the best way to reach out to customers in a non-commercialized environment. It allows us to present a more well-rounded view of the company

The best lesson I learned about social media is: It’s all about consistency. If you are not keeping up with a particular channel, and don’t have time, then drop it and concentrate on the social media channels that work for you.

My favorite channel to shop in is (enter a channel – ecommerce, bricks-and-mortar, etc.), because: I really hate shopping…period, so my wife is my favorite shopping channel!

When I’m not shopping on my own site, my favorite place to shop is: If I am forced to go shopping, then I prefer stores that reflect my interests, like Dicks Sporting Goods or Barnes and Noble

Follow Carolina Rustica in the following social media communities

Facebook
Twitter
Google+
Pinterest
YouTube

If there’s one merchant I could emulate, it’s: In my opinion, nobody has a more intuitive and personalized interface than Amazon. They’ve gotten to where they are for good reason.

The biggest technology enhancement I need to help grow my business is: A magical Google algorithym forecaster. After that, a better way to generate unique and useful content for our hundred suppliers.

My favorite place to travel for business is:Chicago, since I went to school there (Kellogg at Northwestern). Go Cats!

When I’m not travelling for business, I like to visit: Sunset Beach, NC….once we get there, its instant relaxation and no work is allowed.

The best advice I received from a boss, friend, mentor or family member is:Giving credit and praise to those who work for you does not diminish your own accomplishments, it enhances them.

When I’m not working, I’m: Swimming. Biking. Running. Rinse and repeat.

My hidden talent is: I can hold my breath for a very long time!

If I could have one superhero power, it would be: To avoid superhero questions faster than a speeding bullet.

If I went to my high school class reunion today, my classmates would say: You still haven’t combed your hair?

When I was growing up, I wanted to be a: A monster. I wasn’t picky…werewolf, vampire, mummy. Any would have been fine.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.