On May 28, Golfsmith International acquired the assets of Temecula, CA-based golf clubs manufacturer Zevo Golf. Terms of the deal were not disclosed. Austin, TX-based Golfsmith is owned by private equity firm First Atlantic Capital, which bought the multichannel marketer in November.
Golfsmith retail advertising manager Chris Miller says that the deal enables the company to increase the number of midlevel ($299-$399) price points in its catalog. “We thought this was a good way for us to add more density,” he explains. Golfsmith will begin selling Zevo merchandise through its Accessory catalog, its Website, and its 26 stores in June.