Frontgate spins off men’s gift title

After contacting its customers through printed and e-mail surveys and one-on-one interviews, upscale home goods cataloger Frontgate created a spin-off for men. Launched last month, Gentlemen’s Domain sells gifts for men of all ages. The book mailed to a combination of Frontgate customers and prospects, says Dan Lally, a spokesperson for Frontgate parent firm Cornerstone Brands. Lally won’t specify when subsequent issues will mail, but he says that they will likely be seasonal. Products run the gamut from a $40 power pushup exercise band to a $8,000 gas-powered estate vehicle.

“The tagline of the catalog—‘things that men really want’—speaks for itself,” Lally says. “The products in the catalog are not gizmos or tchotchkes. They are things that men at whatever stage of life want to have, to use, to play with, to work with—it’s for all the passions that come with the Y chromosome.”

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