How Helps Customers Maximize Purchase Power

Splitit, an interest-free installment payments technology, announced that it has been selected by to help customers maximize purchasing power, while boosting sales.

Splitit enables retailers to instantly offer monthly payment plans to their customers directly at checkout. Splitit works on existing credit cards so customers enjoy all of their regular credit card benefits such as points, cash-back and mileage.  Retailers enjoy increased conversion rates, higher average orders and increased customer satisfaction without any greater risk than they have with regular credit card transactions.           has seen a 12% increase in high order value sales. Additionally, check out abandonment rate has decreased by more than 10% for high order value baskets.

“Our customers are our first priority at so we are happy to be working with Splitit to offer a payment option that offers them greater purchasing power and the convenience of paying on their existing credit cards”, said Daniel Rothman, CEO of “Since implementing Splitit, we have seen an increase in high ticket items sales which is a clear indicator to us that our customers are increasingly choosing this payment option and realizing the benefits it offers.”

The implementation of Splitit on the website was done in 3 days. After collecting initial information from the Company, Splitit worked closely with the IT team to set up their payment gateway and onboard them into the merchant portal. Immediately after this process, Splitit was available to customers as a payment option on the site.

“Having our technology chosen by one of the largest online merchants in the US is a real honor and a testament to the effectiveness of Splitit’s offering,” said Gil Don, CEO of Splitit. “Consumers today are inundated with various payment options from store cards to online financing but the common denominator for most of these is that they have conditions which are very detrimental to the consumer, including hidden fees. We have created a transparent payment tool that benefits both consumers and merchants with no hidden fees or tedious application process.”

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