Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
The online store launch will extend Costco’s product offering to consumers in mainland China for the first time. Costco’s online store will initially provide a range of products including food and healthcare product listings, as well as Costco’s private label Kirkland Signature products.
Expanding a service it has offered here overseas, Amazon has launched same-day parcel pickup in the UK through its delivery partner Connect Group.
Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
China may be a hot spot for U.S.-based merchants, but emails deliverability to consumers there are more than likely not reaching the intended recipient. Here’s a look at other places U.S.-based senders are having a hard time reaching, and what they need to do to improve deliverability rates.
During a meeting at Shop.org, Borderfree chief strategy officer Kris Green told Multichannel Merchant that retailers need to make sure that consumers have the same experience whether they buy in store or online.
The opportunity for U.S.-based merchants to sell globally is there, but many remain hesitant to jump into the global waters. But there’s not one set blueprint to grow your cross-border business, as each individual merchant needs to consider several factors based on their goods and needs.
UPS announced today it has acquired U.S.-based global ecommerce enabler and logistics company i-parcel for an undisclosed sum. The acquisition complements UPS’s international cross-border logistics capabilities from the U.S. and U.K., now extending to more than 100 countries.
Concerning Alibaba’s global aspirations, the company has struck deals in 2014 with the French and Italian governments aimed at fostering ecommerce growth for merchants from those countries selling on Tmall, including providing them with enrollment support, online marketing and customer service support.
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