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MULTICHANNEL MERCHANT » GLOBAL
While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com. As a result, growing luxury ecommerce revenues have gone to online and multichannel retailers and flash sales sites.
If you’re a merchant and you’re not engaged in global ecommerce, you’re missing out on a massive opportunity. Trends like slower growth in domestic ecommerce relative to other countries and increased website traffic from non-U.S. IP addresses are clear signals that legions of ready and willing online buyers await offshore.
Fulfilling a product internationally is not an easy task; luckily there are ways to do it effectively if you are thinking of going the global route with your business.
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.
It will be scary, it will be difficult, but going global with your business is definitely an opportunity that retailers should be considering.
Merchants should avoid the temptation to view Latin America through a single consumer lens; each country has unique flavors, challenges and opportunities.
With the holiday sales season quickly approaching, it’s the perfect time to examine whether your company is effectively reaching its total addressable market with native, high-quality multilingual content that reflects the way your customers live, act and speak. If you aren’t, now is the time for action. And, if you think it’s impossible to “go global” before the holiday season, think again.
When it comes to going global with your business, retailers will find that there are several “moving parts” to the entire process as it relates to delivering international orders. This is why retailers may want to consider working with a service partner to make the global transition an easy one.
After five years of waiting, UPS and FedEx have been granted licenses by the Chinese government to expand their local parcel services to consumers.