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MULTICHANNEL MERCHANT » GLOBAL
GlobalApr 05, 2016 12:04 PM By Hendrik Kummeling
There is no doubt that many U.S. brands have global appeal. Here’s why localization is crucial to successfully tapping into local demand; from tailoring the range through to ensuring that delivery and payment methods meet local requirements.
GlobalMar 30, 2016 11:25 AM By Tim Parry
Mobile traffic in the UK made up 65% of all total ecommerce traffic in January, according to a March 2016 SimilarWeb report. Click through and find out how the UK’s traffic compares to other countries, and why you need to keep mobile in mind when you go cross-border.
GlobalMar 30, 2016 11:13 AM By Tim Parry
Shopping on U.S.-based websites can be confusing to cross-border shoppers. So when targeting cross-border customers, sellers need to be conscious of the distinctive needs of shoppers in other countries… including the ecommerce checkout.
GlobalMar 30, 2016 6:31 AM By Gregg Zegras
One of the most common mistakes online retailers can make when expanding globally is presenting international visitors with a site experience that mirrors their domestic site. To keep global online shoppers engaged long enough to make a purchase while addressing all of their needs, it’s critical to truly understand where they are coming from, and not just based on their geographic location. 3 important factors U.S. retailers need to understand and address to meet international shoppers’ needs for overall global ecommerce success include
GlobalMar 29, 2016 4:28 PM By Tim Parry
Why aren’t more merchants looking to become cross-border sellers? Chuck Whiteman, Sr. VP Client Services at MotionPoint, says one reason is because merchants often are just oblivious to cross-border opportunities. In this Q&A with Multichannel Merchant, Whiteman, who is a keynote speaker at Multichannel Merchant’s Growing Global 2016, discusses the cross-border ecommerce journey
GlobalMar 24, 2016 1:47 PM By MCM Staff
The red carpet will be rolling out in Cincinnati on April 14. That’s when Multichannel Merchant will announce the winners of its annual Excellence in Customer Experience Awards its 2016 Operations Summit.
GlobalMar 23, 2016 4:55 PM By Tim Parry
FedEx Trade Networks, the international freight forwarding arm of FedEx Corp., has announced the re-launch of Bongo International as FedEx CrossBorder. The announcement highlights the FedEx investment in expanding its international ecommerce offerings.
GlobalMar 23, 2016 2:29 PM By Tim Parry
While it’s valuable to learn from your own mistakes, there’s no reason you can’t also learn from the mistakes of others. Here are five common web globalization mistakes and how to avoid making them.
GlobalMar 23, 2016 2:04 PM By MCM Staff
The acquisition of DealDey represents an expansion of Ringier Africa’s portfolio beyond publishing and digital marketing in Nigeria and Silvertree’s first ecommerce investment in the country.
GlobalMar 23, 2016 1:27 PM By Ellen Shannon
Come to the Growing Global 2016 conference at the Duke Energy Convention Center in Cincinnati at a special rate of $274. Find out why it’s a powerful way to collaborate with colleagues on your global marketing and logistics challenges, and how to get your discount code.
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