MULTICHANNEL MERCHANT » GLOBAL
The modern day merchant must have an intimate understanding of the importance of online and mobile commerce, access to a vast array of customer data, and a strategy for transforming this analytical data into winning online experiences. The question is: who inside the company can embody these traits and help the CEO rule the roost?
According to MCM Outlook 2012-13, 56% of respondents said they felt the United States Postal Service is a viable alternative to UPS and FedEx. Here’s what industry experts from Shipware, Endicia and LJM Consultants have to say about the pros – and cons – of USPS vs. FedEx and UPS.
The Search Agency, an online marketing firm and independent search marketing agency, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23 percent of total clicks in the fourth quarter of 2012, an 89 percent increase year over year.
Ten thousand Facebook fans are not translating into 10,000 eager customers. And 50,000 Twitter followers don’t necessarily mean a ready supply of buyers. The hard truth is that most retailers haven’t a clue about the bottom-line impact of social marketing. Meanwhile, efforts to acquire fans and followers aren’t getting any cheaper.
Nearly half of online purchases in studied categories resulted from showrooming. Significantly, nearly a quarter of these online shoppers intended to buy their item in the store, but ultimately purchased online – primarily due to price and convenience.
This week, there are more up-and-down results coming in from crosschannel retailers. And two reports indicate spending overall was down in December.
NetSuite Inc. today announced that it has acquired Retail Anywhere, a provider of multichannel retail management solutions designed to improve the retail customer experience. The acquisition builds on NetSuite’s SuiteCommerce platform.
During the last year, we
Building a multichannel ecosystem without upsetting existing channel relationships is a real challenge that requires balancing the concerns of referral and resale partners with the needs of end-customers. Aside from channel conflict, internal resistance can also make the transition difficult.
Best Buy has removed the email contact from its customer service page. The company says the decision was based on consumer feedback, but others feel like it was based on poor performance.