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Global ARCHIVE

How to Reach the Cross-channel Consumer This Holiday  Nov 13, 2012 7:02 PM By Jay Henderson

How can marketers create a more favorable shopping experience for consumers this holiday season? Here are a few key tips marketers should keep in mind when it comes to creating a united cross-channel strategy for holiday retail success.

Neiman Marcus Goes Global with FiftyOne  Nov 07, 2012 6:36 PM By Jim Tierney

Luxury retailer Neiman Marcus has extended its ecommerce reach to more than 100 countries, thanks to a partnership with FiftyOne Global Ecommerce. John Koryl, president of Neiman Marcus Direct, said the partnership with FiftyOne allows Neiman Marcus to

A Focused Approach to Acquiring Email Subscribers  Oct 31, 2012 6:38 PM By Ken Burke

While it may seem that growing your subscriber lists by any means possible is a good goal, in reality, a focused approach is best. To build your subscriber list organically and methodically across touchpoints, consider the following strategies.

Shepler’s Sets Aggressive Goals, Meets 2012 Operational Challenges  Oct 30, 2012 10:58 PM By Ellen Shannon

Doug Smith, vice president of operations at Shepler

Hurricane Sandy Disrupts Delivery Service on East Coast  Oct 30, 2012 1:58 AM By Jim Tierney

As Hurricane Sandy slammed the East Coast today, affecting about 50 million people from the Mid-Atlantic states to Canada, the country’s major shipping companies incurred interruptions to some of its delivery areas.

How Effective Site Search Can Boost Sales  Oct 26, 2012 2:23 AM By Erin Lynch

During the RKG Road Show in New York City, Ed Hoffman, vice president of Global Sales and Business Development with SLI Systems, gave a few pointers at the Google offices in Manhattan on how to create the most effective and profitable site searches.

Amazon to Hire 50,000 Seasonal Fulfillment Center Employees  Oct 17, 2012 12:15 AM By Erin Lynch

Will merchants be the big winners this holiday season? They just might since many, including Amazon, Walmart, Target, The Limited and Kohls, have announced major increases in seasonal employment this year.

Retailers Need to Understand International Shipping  Oct 16, 2012 1:39 AM By Erin Lynch

Even though several U.S.-based retailers are getting into shipping products internationally, in order to see an increase in revenue, retailers need to stay up-to-speed on the marketing, shipping protocols, and what their customers want.

Toys “R” Us Begins Shipping to Over 60 Countries  Oct 15, 2012 10:08 PM By Erin Lynch

Toys

How B-to-B Marketers Build Online Business  Oct 02, 2012 2:14 AM By Bill Onion

Spiff up your business-to-business site with these three steps, or risk having it sputter into irrelevancy.






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