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MULTICHANNEL MERCHANT » GLOBAL
When I was setting up our MCM Global Ecommerce newsletter, I was trying keep a balanced list of our top global articles and couldn’t help but see so many of them were about companies making active plans to go into the Chinese market.
Known as ePass, the new service combines Alipay’s cross-border foreign currency settlement capability with overseas delivery solutions from China Smart Logistics Network. It offers retailers access to e-marketing options from Chinese online ad network Alimama.
Multichannel Merchant’s Q&A with Richelle Parham, chief marketing officer for eBay North America, to learn more about its global branding campaign.
The online store launch will extend Costco’s product offering to consumers in mainland China for the first time. Costco’s online store will initially provide a range of products including food and healthcare product listings, as well as Costco’s private label Kirkland Signature products.
Expanding a service it has offered here overseas, Amazon has launched same-day parcel pickup in the UK through its delivery partner Connect Group.
Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.
With a consumer base that loves American brands, is very plugged in digitally and among the largest online spenders in the world, Canadian ecommerce is a prime opportunity for U.S.-based merchants.
China may be a hot spot for U.S.-based merchants, but emails deliverability to consumers there are more than likely not reaching the intended recipient. Here’s a look at other places U.S.-based senders are having a hard time reaching, and what they need to do to improve deliverability rates.
During a meeting at Shop.org, Borderfree chief strategy officer Kris Green told Multichannel Merchant that retailers need to make sure that consumers have the same experience whether they buy in store or online.
The opportunity for U.S.-based merchants to sell globally is there, but many remain hesitant to jump into the global waters. But there’s not one set blueprint to grow your cross-border business, as each individual merchant needs to consider several factors based on their goods and needs.
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