Not content with being the leading golf magazine, “Golf Digest” launched the Golf Digest Pro Shop catalog in June. The 36-page catalog mailed to fewer than 100,000 of the magazine’s subscribers.
Although he won’t reveal specifics, director of business development Rocky Hansler says that response for the book’s first four weeks exceeded expectations for its entire eight-week anticipated life. Norwalk, CT-based retailer Golfmor is handling fulfillment for the catalog and its online counterpart, which launched in January as a section of the “Golf Digest” Website.
The catalog “is an extension of our broader objective to close the loop with what we’re already providing golf enthusiasts,” Hansler says. “We’re strong at giving golf product information. And obviously anything revolving around golf we have credibility built in with the “Golf Digest” name. So it made sense as a service to our subscriber base and other golf enthusiasts to take our strategy to the golf world.”