Good 1Q news, bad 1Q news for Lillian Vernon

First-quarter revenue for Rye, NY-based Lillian Vernon Corp. slipped from $39.7 million last year to $36.9 million for the three months ended May 25. Circulation cuts accounted for the decline, however. In fact, the multititle gifts and home goods mailer said that revenue per book actually rose 13.3%, due to better targeted mailings and “value-priced merchandise.”

But the improved per-book productivity didn’t help the cataloger’s bottom line. The net loss for the quarter was $4.9 million, compared with a net loss of $3.9 million for the previous fiscal first quarter. This year’s first-quarter loss included a $1 million after-tax financing charge. Excluding that charge, the loss would have been the same as last year’s.

The company also reported that in October it will debut a a cobranded MasterCard. “The card will reward our customers through a loyalty program that awards points toward future purchases,” according to a statement.

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Good 1Q news, bad 1Q news for Lillian Vernon

First-quarter revenue for Rye, NY-based Lillian Vernon Corp. slipped from $39.7 million last year to $36.9 million for the three months ended May 25. Circulation cuts accounted for the decline, however. In fact, the multititle gifts and home goods mailer said that revenue per book actually rose 13.3%, due to better targeted mailings and “value-priced merchandise.”

But the improved per-book productivity didn’t help the cataloger’s bottom line. The net loss for the quarter was $4.9 million, compared with a net loss of $3.9 million for the previous fiscal first quarter. This year’s first-quarter loss included a $1 million after-tax financing charge. Excluding that charge, the loss would have been the same as last year’s.

The company also reported that in October it will debut a a cobranded MasterCard. “The card will reward our customers through a loyalty program that awards points toward future purchases,” according to a statement.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.

Good 1Q news, bad 1Q news for Lillian Vernon

First-quarter revenue for Rye, NY-based Lillian Vernon Corp. slipped from $39.7 million last year to $36.9 million for the three months ended May 25. Circulation cuts accounted for the decline, however. In fact, the multititle gifts and home goods mailer said that revenue per book actually rose 13.3%, due to better targeted mailings and “value-priced merchandise.”

But the improved per-book productivity didn’t help the cataloger’s bottom line. The net loss for the quarter was $4.9 million, compared with a net loss of $3.9 million for the previous fiscal first quarter. This year’s first-quarter loss included a $1 million after-tax financing charge. Excluding that charge, the loss would have been the same as last year’s.

The company also reported that in October it will debut a a cobranded MasterCard. “The card will reward our customers through a loyalty program that awards points toward future purchases,” according to a statement.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.