paints wide strokes with partnerships

Multichannel fine-art marketer has formed strategic partnerships with Artland and to expand its merchandise offerings. Guild will sell New York-based Artland’s limited-edition prints through its catalogs, Website, and e-mail. And through its partnership with PicassoMio, based in Madrid and Miami, Guild will sell fine art from 100 European galleries and dealers.

Madison, WI-based Guild expects the partnerships to add to an already-strong year so far. The company expects June sales to exceed plan by 20%; May sales exceeded plan by 12%.

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