A sure sign that television shopping is finally going a bit more upscale, Gump’s is set to make its debut on the QVC home shopping channel on Thanksgiving Day.
Gumps, which sells high-end gifts and collectibles, hits the QVC airwaves Nov. 27 at 1 p.m. (EST). The company is promoting its latest holiday home decor and accessories line, which as of Thanksgiving will be also available on QVC.com.
QVC makes Gumps’ first foray into TV selling. The multichannel merchant operates one store—a San Francisco landmark since 1861, a print catalog and Website. Multititle mailer Hanover Direct bought Gump’s in 1993. It sold the business to three private equity firms in 2005.