Having Her Say: The Multisource Solution

The rules have certainly changed. In today’s complex world of lists, using one data source is no longer good enough. When you consider that the ultimate measure of any project hinges on the quality of your data, it pays to have the most targeted and effective information available.

To succeed in the face of these new rules, today’s multichannel marketers need new tools. The multisource solution provides the tools to develop solutions that are highly individual, truly insightful and always innovative.

You also need access to the greatest universe of data. By adding the right multisource data to your customer list, you can strengthen and enrich your customer file and greatly expand your universe.

We’ve found that the multisource solution consistently delivers match rates that are up to 35% higher than those of any single-source provider, and it expands data universes by 25%-55% over those of any single-source provider.

The bottom line is that the multisource solution can be the perfect fit for any multichannel marketer, whether you need to maximize your data universe or expand your customer knowledge through profiling and analytics.

AccuData America is a Fort Myers, FL-based provider of multisourced compiled data and data solutions.

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