Holding Off on Florida Mailings

You can help the residents in areas still recovering from the season’s hurricanes – and improve your response — by identifying the zip codes and sectional center facilities (SCFs) of those areas and suppressing mailings there until conditions improve, says Geoff Batrouney, executive vice president of New Rochelle, NY-based list firm Estee Marketing Group.

For Florida, the case can be made to suppress the entire state until Nov. 1, Batrouney says. But if you want to avoid only the hardest-hit areas, talk with your service bureaus. They should have a list of the SCFs and zip codes for the regions.

“As an industry, we lessen the burden on the postal system and allow the residents to cope with putting their lives back together,” he says. “What’s more, it’s just bad business to mail pieces to people incapable of responding and who are not likely to look kindly upon you or your mailing if you can’t at least understand their dire circumstances.”

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