MULTICHANNEL MERCHANT » HOLIDAY 2013
Target has announced that Beth Jacob, chief information officer, is resigning from her position as part of an “overhaul” of the retailer’s information security and compliance structure. Jacob’s resignation is effective March 5.
If the 2013 holiday season will be remembered for anything in the ecommerce world, it very well could be how the lack of communication between merchants, carriers and shoppers created an unsatisfactory shopping experience, which is exactly why RibbedTee.com decided to be as upfront as possible regarding a lag in inventory.
Life isn’t a piece of cake for small merchants, even if they sell something as sweet as brownies. David Kravetz talks about some of the ways Fairytale Brownies tackles the operational challenges they face as they compete in the marketplace.
Ecommerce grew 30% year over year during the 2013 holiday season, but Forrester principal analyst Sucharita Mulpuru doesn’t expect history to repeat itself in 2014. Here’s why lofty delivery expectations taxed the carriers this holiday season.
If Holiday 2013 demonstrated anything to ecommerce merchants, it was that we need better ways to meet customer expectations and deliver products. So what did we as an industry learn during this challenging holiday season? Here are key observations by ecommerce and catalog operations experts.
A new study by Innotrac has found that the most popular types of promotions offered by merchants over the 2013 holiday season were shipping offers. In fact, 34% of all promotions offered in holiday 2013 were shipping related and the single most offered promotion during the holidays was free shipping.
Innotrac has released the findings of its SmartHub Holiday Promotions study which tracked the entire ecommerce experience from ordering, to shipping, packaging, customer service, and returns through the eyes of the customer.
The competition in price played a major role in the declining 2013 holiday sales results at Best Buy, according to a statement released by the electronics retailer. In the nine week holiday period that ended on Jan. 4, Best Buy reported $11.45 million in revenue, down slightly from the 2012 holiday season of $11.75 million.
Total holiday retail sales, which includes November and December sales, increased 3.8% to $601.8 billion, which was in line with NRF’s projected forecast of 3.9% and $602.1 billion.
In the weeks after the holidays, many retailers simply resign themselves to sluggish traffic and anemic sales totals. The good news is that it doesn’t have to be that way. Although you may not be able to replicate the fever pitch of the holiday shopping season, with the right strategy in customization, fulfillment, customer service, and discounts, you can stimulate retail activity and avoid the post-holiday blues.