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Holiday 2014 ARCHIVE

Making the Most of Seasonal Peaks in Consumer Shopping  Oct 20, 2014 11:41 AM By George Chang

The way we shop is always changing and evolving. In recent years we’ve seen a number of different factors such as technology enabled services and multichannel retailing play a more prominent role than ever before.

Consumers Turn to Their Mobile Devices This Holiday Season  Oct 16, 2014 1:01 PM By Daniela Forte

A majority of smartphone users (55.7%) said they will use their device in some fashion this holiday season, up from 53.8% last year.

‘Tis the Season to Put Your Global Marketing Plan in Place  Oct 14, 2014 9:40 AM By Michael DeSimone

Identifying common oversights retailers make with global marketing for the holidays, and winning tactics for seizing the season’s full sales potential.

5 Lessons Learned from Previous Holiday Shopping Seasons  Oct 09, 2014 2:22 PM By Tim Parry

You did your due diligence, and created the ultimate holiday season plan for success. But a change happens in your supply chain, or consumers behave differently, or a storm delays your deliveries. How should you react and respond when your holiday plan veers off course?

Amazon Expands Seller Holiday Deals Program Worldwide  Oct 07, 2014 11:10 AM By Daniela Forte

Sellers will be offering thousands of deals throughout the holiday season across most product categories. The seller holiday deals program, which was introduced for the first time last year, will now be expanding worldwide on local Amazon sites in the U.S., in the EU, China, Japan, India and Canada.

Shop.org Forecasts Online Sales to Grow up to 11% This Holiday Season  Oct 07, 2014 6:28 AM By Tim Parry

Shop.org today released its 2014 online holiday sales forecast, expecting sales in November and December to grow between 8% and 11% over last holiday season to as much as $105 billion.

Why Exceeding Fulfillment Expectations is the New Holiday Ecommerce Strategy  Oct 01, 2014 10:06 AM By Kevon Hills

With each passing year, more ecommerce retailers urge their holiday shoppers to trust that they’ll be on time delivering each gift off their list. When customer care goes the extra mile, and CSR channels are well-prepared for holiday traffic, fulfillment presents retailers with another chance to shine in the eyes of seasonal shoppers.

How to Gain Ad-Traction this Holiday Season  Sep 24, 2014 3:42 PM By Daniela Forte

This holiday season retailers are being given the daunting task with attempting to reach consumers on multi-devices. Here are some insights in how to gain ad-traction during the busiest time of the year, according to this infographic by Adroit Digital.

Leveraging Back-to-School Consumer Trends this Holiday Season  Sep 24, 2014 10:57 AM By Daniela Forte

With the holiday shopping season coming up soon, this infographic by Clarabridge highlights key takeaways from the back-to-school shopping season that retailers can leverage.

Deloitte Forecast: DTC Holiday Sales to Increase 13.5% to 14%  Sep 24, 2014 9:38 AM By Tim Parry

How huge is Holiday 2014 going to be? Deloitte says overall holiday sales are expected to rise 4% to 4.5%, and digital interactions expected to influence 50% of retail store sales.






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