Hot Topic Gets its ThinkGeek On

Hot Topic is going to get its geek on. The pop culture apparel and novelties seller said on May 25 that it will acquire Geeknet, Inc., the parent company of online gizmos, gadgets and apparel seller ThinkGeek and ThinkGeek Solutions, for approximately $122 million, including $37 million of cash and cash equivalents.

According to a press release, Geeknet will become a subsidiary of Hot Topic.

“Geeknet’s unique concept and approach to the online retail community is a strong fit with our business strategy, which is focused on delivering great products for avid fans of various licensed properties,” said Lisa Harper, CEO of Hot Topic. “We are excited about the opportunity to help drive profitable growth and further enhance value for Geeknet’s customers.”

Kathryn McCarthy, CEO of Geeknet, said her company will remain focused on increasing its visibility, providing a platform to stimulate ideas and creativity, and expanding its product offerings to keep up with industry and customer demands.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.