How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels

Nov 04, 2009 10:30 PM  By

How Vineyard Vines Differentiates
its Brand Experience
Across Shopping Channels


Live Webinar
Wednesday,
November 4, 2009

2:00 PM ET | 11:00 AM PT
Duration: 60 Minutes



Register now for this informative live Webinar

One of today’s leading lifestyle brands, Vineyard Vines offers its customers a taste of the “good life” across a full line of apparel from ties and polo shirts to flip flops and tote bags. Today, Vineyard Vines is redefining the way it engages with customers regardless of how they choose to shop, whether they visit one of their retail stores, shop on the web or purchase over the phone.

Providing a superior cross-channel shopping experience like this is a tall order. But you can hear how Vineyard Vines is achieving this by tuning into our live web seminar on November 4th at 2pm ET.

Hear from founders Shep and Ian Murray as well as Dave Ruback, Manager of IT, and Quinn Veysey, Manager of Direct Sales as they discuss the Vineyard Vines brand, company origins and their current strategies. They will be joined by Errol Denger – strategy program director for Vineyard Vines’ platform vendor IBM WebSphere Commerce.

Attend this Web seminar to learn the following:

  • Best practices and approaches for building a customer-centric cross-channel shopping experience
  • Strategies and details for brand participation programs like “Facebook, Twitter, and “College Whale Reps”
  • Details and features around the new vineyardvines.com website

Join us on November 4th and receive an exclusive promotion from Vineyard Vines to get a head start on your holiday shopping!

Register now for this informative live Webinar