I. Bits: CHANNEL DISCONNECT

One of our favorite print catalogs is Associated Bag Co., in part because it manages to sell a rather mundane product (packaging and shipping supplies) in a creative and clever way. So imagine our disappointment upon visiting its Website (www.associatedbag.com). No graphics, no puns – we had to check twice to be sure we were on the correct site. Here’s a clear example of not maintaining strong branding across channels.

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