Idaho State Rep Pushes “Michael Jordan Bill”

Moscow, ID—Idaho state representative Tom Trail (R-Moscow) wants Idaho residents to cash in on the sale of information about their buying habits, according to a report in Idaho’s “Lewiston Morning Tribune.” To that end, Trail has proposed a bill that would give consumers 25% of the profit from the sale of such personal data as buying habits and loan histories. (Another bill, similar to Trail’s, would give consumers a 10% profit.) Trail has dubbed his proposal “the Michael Jordan bill” because it would let citizens profit from the use of their names for commercial purposes, similar to the endorsement deals of professional athletes.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.