Idaho State Rep Pushes “Michael Jordan Bill”

Moscow, ID—Idaho state representative Tom Trail (R-Moscow) wants Idaho residents to cash in on the sale of information about their buying habits, according to a report in Idaho’s “Lewiston Morning Tribune.” To that end, Trail has proposed a bill that would give consumers 25% of the profit from the sale of such personal data as buying habits and loan histories. (Another bill, similar to Trail’s, would give consumers a 10% profit.) Trail has dubbed his proposal “the Michael Jordan bill” because it would let citizens profit from the use of their names for commercial purposes, similar to the endorsement deals of professional athletes.

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