In the Swim Buys Poolside Express

West Chicago, IL-based discount pool supplies cataloger In the Swim bought the assets of Montgomery, IL-based rival cataloger Poolside Express. Terms of the deal, which closed April 1, were not disclosed.The acquisition includes Poolside’s mailing list, Website, inventory, and toll-free ordering line.

Poolside, which mailed its final catalog last fall, closed its operations the day the sale was completed, and both its Website and toll-free phone line began channeling customers over to In the Swim’s site and toll-free line. .

In the Swim, whose sales are “approaching” $50 million, is majority owned by Svoboda, Collins LLC, a $150 million Chicago-based private equity fund focused on investing in service and value-added distribution companies. “Poolside was for sale, and it was a competitor, and therefore it made sense to make the acquisition for growth,” says Patrick Goff, an analyst with Svoboda, Collins. Poolside’s sales were less than $10 million.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.