Insight to Acquire U.K. Direct Marketer

Sep 04, 2001 9:30 PM  By

Tempe, AZ—Computer equipment marketer Insight Enterprises has agreed to buy British IT products marketer Action. With the acquisition, Insight will increase its buying power overseas; Insight also expects to enhance Action’s sales by implementing ot account management and outbound telemarketing strategies. The offer for each Action share will be approximately $1.16 in cash and values Action’s entire existing share capital at approximately $39 million.