Insight to Acquire U.K. Direct Marketer

Tempe, AZ—Computer equipment marketer Insight Enterprises has agreed to buy British IT products marketer Action. With the acquisition, Insight will increase its buying power overseas; Insight also expects to enhance Action’s sales by implementing ot account management and outbound telemarketing strategies. The offer for each Action share will be approximately $1.16 in cash and values Action’s entire existing share capital at approximately $39 million.

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