Insight to Shut Print Catalog

You won’t have Insight to kick around anymore — at least in your mailbox. “This will be the last year for our print catalog,” says Charles Jarrell, president of $1.5 billion-plus computer reseller Insight Enterprises.

The success of the Tempe, AZ-based marketer’s new business model, which integrates the telephone sales force with its Website and e-mail marketing campaign, inspired the company to eliminate the print book.

“We started reducing our circulation frequency in 1998 and continued reductions during the last three years,” Jarrell says. “We began producing an HTML e-mail marketing program and slowly replaced our offline prospecting efforts with e-mail,” which goes to Insight’s business-to-business mailing list. “We’ve also been repositioning our business model to take advantage of our sales force,” he says.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.