Irish Eyes With a Hint of Garlic

Three years ago, the onion seed cataloger Greg Anthony’s Seed Co. bought Ronninger’s Seed & Potato Co.-a small potato cataloger that mailed fewer than 10,000 books a year-plans were to merge into one new catalog. The resulting title, Irish Eyes with a Hint of Garlic, launched in January with a mailing to 30,000 names, about half of which were rented.

The black-and-white catalog, which sells a wide variety of potato, garlic, and onion seeds, is slated to mail once each winter, says Greg Anthony, president/CEO of the Ellensburg, WA-based company. Anthony won’t disclose the average order size, but he says the catalog’s audience is primarily gardeners over age 50 who live in rural areas. “Potatoes need a lot of room to grow,” he says.

The catalog also has a Website (with two URLs, and, which was developed inhouse. Plans include a switch to printing in color next year, as well as expanding the selection of seeds.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.