JD.com, Inc. (Nasdaq:JD), China’s largest online direct sales company, and Tencent Holdings Limited (Tencent) (SEHK:00700), a leading provider of Internet services in China, today jointly announced an expanded partnership to provide merchants with innovative mobile marketing solutions ahead of this year’s Singles Day promotion.
The expanded mobile marketing partnership will explore new avenues to leverage Tencent’s leading social communication platforms, Weixin and Mobile QQ, and use its massive big-data resources alongside JD.com’s leading e-commerce platform and its vast wealth of data about online shopping trends and behavior. The collaboration will offer businesses advanced online tools to more precisely reach their target customer groups, build brand recognition and increase marketing ROI by providing brands access to Weixin and Mobile QQ users.
“JD.com’s groundbreaking collaboration with Tencent already has redefined the mobile e-commerce user experience in China over the last year and a half, and in the months ahead we look forward to transforming mobile marketing as well,” said Richard Liu, founder and CEO of JD.com. “Through this expanded partnership, Chinese businesses will have access to digital marketing tools that leverage both JD.com’s resources and Tencent’s leading mobile social communication platforms to build relationships with customers, deepen brand recognition and drive sales. We are extremely encouraged by the enthusiastic initial merchant response, and we look forward to helping brands leverage this expanded suite of tools during Singles Day and beyond.”
“As a result of the longstanding and strong Tencent and JD.com partnership, Chinese consumers enjoy a convenient and tailored mobile shopping experience,” said Huateng Ma, founder and CEO of Tencent. “By deepening the collaboration between China’s most trusted e-commerce company and China’s most popular mobile social platforms, we can provide Chinese businesses with a unique capability to deepen their understanding of consumer needs and more precisely reach their current and future customers.”