Jean O Giesmann: 2011 MCM Awards Judge

Judge: Jean O Giesmann
Company and position: Executive Creative Director at Stony Creek Brands
Years as an MCM Awards judge: lost count – 6-10 times?


How would you describe your job and what you do?
Responsible for the creative strategy that insures brand integrity across all channels

Why do you think you were chosen to be an MCM Awards judge?
30 years in the catalog industry working within a wide variety of product categories: apparel, library supplies and furnishings, sports equipment, home and garden, food, floral, children games and toys, health care, etc. In addition to several industry awards – At every job I’ve held, testing showed that improved creative (which i desiged and/or directed) resulted in increased sales.

What direct marketing subject could you talk about all day?
The Zen of Catalogs

What excites you most outside the office?
nature, cooking, art.

What was your first job?
Cashier at “Charlie’s Market” – my dad’s store

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