John Lenser: 2011 MCM Awards Judge

Judge: John Lenser
Company and position: President at Lenser
Years as an MCM Awards judge: More than 15

Q&A

How would you describe your job and what you do?
Manage a direct marketing agency

Why do you think you were chosen to be an MCM Awards judge?
Over the years, I have helped hundreds of multichannel merchants achieve success.

What direct marketing subject could you talk about all day?
How to create a successful catalog – the catalog, synergy with the web, circulation, and analytics.

What excites you most outside the office?
Time with my family; bike riding, visiting new places and reading.

What was your first job?
I was a newspaper boy for years; my first real job was at Kentucky Fried Chicken – the very first one in Los Angeles.

In high school, I was:
A nerd.

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